Conseil en innovation stratégique

Kintsugi is Innovation For Good in Japanese

For our 2020 greetings, Tilt ideas headlined: “Hang on, the world is waking up at the dawn of a new decade… and it is an opportunity to find the inexplicable feeling of the right road – as the writer Julien Gracq said – in particular by asking the question of your impact and to make your innovations more responsible (at Tilt ideas we say “for Good”)…”
What if, ironically enough, since March 2020, covid-19 had not prompted us to do so without knowledge of our own free will?
At the beginning of the Tokyo Olympics (without spectators), Miraitowa, the mascot of these Olympic Games – colored in Indigo Blue (like the logo of Tilt ideas)- symbolizes both the tradition and modernity of Japanese culture. Miraitowa’s personality is inspired by the Japanese proverb “learn from the past and develop new ideas”. Miraitowa is naturally cheerful and very athletic and has a remarkable sense of integrity. He also has a very special power: that of being able to teleport wherever he wants (#Jeff Bezos or #Richard Branson, get out of this body!).

To learn from the past, develop new ideas and find the right road, in this last post before the holidays, once is not customary, #Tiltideas will evoke today only one initiative.

And in addition, it is not (directly) related to the business world. Who knows what you can do with it…

Tilt ideas takes you to Japan, to the world of art.

After omotenashi and wabi sabi, we discuss here the kintsugi.

How is this Innovation for Good?
The kintsugi (金継ぎ, « gold join ») is a Japanese method of repairing broken porcelain or ceramics by means of lacquer sprinkled with gold powder.
It appeared when, at the end of the fifteenth century, the shogun Ashikaga Yoshimasa sent back to China a bowl of damaged Chinese tea to have it repaired. The bowl having returned repaired with ugly metal staples, japanese craftsmen would have looked for a more aesthetic means of repair.

Kintsugi is part of a philosophy that takes into account the past of the object, its history and therefore the possible accidents it may have known. The breakage of a ceramic no longer means its end or disposal, but a renewal, the beginning of another cycle and continuity in its use.
It is therefore not a question of hiding the repairs, but of putting them forward.

You see what I’m getting at?
The art of kintsugi is often also used as symbol and metaphor of resilience in psychology.
Innovation for Good tomorrow:
What if kitsungi was a great metaphor for CSR, the 3Rs, the second lifewhatever you name it ?
Why are so few after-sales services dedicated to these ways of reducing the footprint by reusing the existing one?
Why, in this regard, is the after-sales service so little valued in France (it is often synonymous with glitch), while it is an essential service of
differentiation in the customer experience?

In short, when will you train in kintsugi as a strategic axis to better engage your employees with enthusiasm at the beginning of the school year?
While waiting for the start of the school year, Tilt ideas wishes you to enjoy power 10 of your holidays!
A little poetry in this world of brutes to conclude:
…Et puis le plus important

A la fin

C’est de partir à la plage

Comme les Dieux racontés par Melina Mercouri (dans ‘’Jamais le Dimanche’’)

Une de ces plages où il n’y a personne


Avec Homère et de l’eau fraîche

Lire se baigner lire se baigner oublier dormir à l’ombre d’un tamaris

Attendre la métamorphose

Ne plus jamais être perdu de vue par l’horizon’”

Note the 2 Tilt ideas events of the new school year
– 14 September 6pm: presentation of the 2nd edition of the Risc 2030 Tilt & Arengi prospective barometer at the Atelier des Lumières
-16 September 9am: 3rd opus of L’entreprise de Demain with our partner Dii

Brice Auckenthaler, partner

Passionate about Japan, country of innovation, country of consideration (“omotenashi“), country of renewal (“kintsugi“)