Conseil en Prospective, Marque et Innovation

The Squirrelz shakes the textile industry’s hazel tree

Soon enough, the contact list of founder Bunny Yan expanded and the used materials she collected became too much to handle for the designers the boutique was working with.
This is what sparked the idea to create a platform connecting Chinese factories with defective or overstocked items on their hands with designers looking for cheap materials to upcycle.
The aim of the platform is to reduce the amount of discarded products that can be found in landfills in a country where mass-production is king.