Conseil en innovation stratégique

Trend Atawad : the anti-über is on the move

Uber, in many ways, is a breakthrough initiative which embodies hypercapitalism (the app’s algorithm automatically raises fees when weather is bad or demand is high…)

Halfway around the globe, in Israel, La Zooz (Hebrew for “on the move”), is testing a sort of a cooperative ride-hailing service -created by a former EBay developer – where people acquire digital tokens for rides by giving lifts to others. One Zooz token converts to a penny, and at the current rate, booking a ride costs a tenth of the price of Uber. The project has already raised $120,000 from supporters and friends and has even persuaded Ernst & Young to provide accounting services in exchange for Zooz tokens.

Tilt ideas sees this “community  responsibility” initiative as a hitchhiking service which reduces traffic, spares the environment and provides a fair share of wealth to its contributors.

‽ In this digital era, we are definitely shifting from “connecting people to infos” to “connecting people to services”. What if you could add a bit of an idealistic twist into your existing offers, for your customer’s best ?